Upwork's freelancers are here to help you take care of business.
Even if your business is Very Very Important.


To spread the word about Upwork’s army of freelancers, we ran a topical OOH campaign directed at some of the business world’s biggest players, from Donald Trump to Elon Musk.

George R.R. Martin actually gave us a cease and desist letter, which was pretty cool.

(My favorite.)

We also made some groovy liquid animation spots.

Bonus gifs.


Featured in Communication Arts, Creativity, Agency Spy, The Drum, The SF Egotist, and Digital Arts.

Creative directors: Michael Lemme & Parker Channon

Art directors: Colleen Horne & Jessica Wyatt

Producer: Keenan Hemje

Animation: Gentleman Scholar

Made @ Duncan Channon SF