Even if your business is Very Very Important.
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To spread the word about Upwork’s army of freelancers, we ran a topical OOH campaign directed at some of the business world’s biggest players, from Donald Trump to Elon Musk.
George R.R. Martin actually gave us a cease and desist letter, which was pretty cool.
(My favorite.)
We also made some groovy liquid animation spots.
Bonus gifs.
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Featured in Communication Arts, Creativity, Agency Spy, The Drum, The SF Egotist, and Digital Arts.
Creative directors: Michael Lemme & Parker Channon
Art directors: Colleen Horne & Jessica Wyatt
Producer: Keenan Hemje
Animation: Gentleman Scholar
Made @ Duncan Channon SF