No matter who you are.
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To spread the word about Upwork’s army of freelancers, we ran a topical OOH campaign directed at some of the business world’s biggest players, from Donald Trump to Elon Musk.
We trolled Blockbuster looolllll.
We also made some groovy liquid animation spots.
Did George R.R. Martin’s estate send us a cease and desist letter? Yes.
Was it worth it? Also yes.
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Featured in Communication Arts, Creativity, Agency Spy, The Drum, The SF Egotist, and Digital Arts.
Creative directors: Michael Lemme & Parker Channon
Art directors: Colleen Horne & Jessica Wyatt
Producer: Keenan Hemje
Animation: Gentleman Scholar
Made @ Duncan Channon SF