Upwork's freelancers are here to help you take care of business.
Even if your business is Very Very Important.

---

To spread the word about Upwork’s army of freelancers, we ran a topical OOH campaign directed at some of the business world’s biggest players, from Donald Trump to Elon Musk.




George R.R. Martin actually gave us a cease and desist letter, which was pretty cool.













(My favorite.)




We also made some groovy liquid animation spots.

















Bonus gifs.







---

Featured in Communication Arts, Creativity, Agency Spy, The Drum, The SF Egotist, and Digital Arts.

Creative directors: Michael Lemme & Parker Channon

Art directors: Colleen Horne & Jessica Wyatt

Producer: Keenan Hemje

Animation: Gentleman Scholar

Made @ Duncan Channon SF