Shake Shack's lines may be long, but good things come to those who wait...
Good, delicious things.

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Bus stop ads will be the first to get the word out.



Chalk will intrigue potential customers as they're passing by.



Window decals will remind customers in line of the light at the end of the tunnel.



(A zoom in on the window decals...)









When it's finally time to eat, Shake Shack's pagers will do more than buzz. (Sound on!)



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Art director: Melissa Cong-Huyen

Photographer: Margaret Najarian

Made @ Chicago Portfolio School