Pabst Blue Ribbon needed help launching a line of new products, from hard coffee to seltzer. 
We decided to usher their classic jingle into the 21st century with the help of 15 internet creators, from stop motion animators to cross-stitch artists.

















It wouldn’t be a campaign without some web banners. We promoted Pabst’s new products across every corner of the internet!

            

            

            


“Grabst a Pabst” eventually made its way into the real world.



     
           
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Featured in Forbes, Muse by Clio, Adweek, and Campaign Live.

Art Director: Colleen Horne

ECD: Erwin Federizo

Internet Creators: Artists: Fattie McBaddie, Travis Ragsdale, Kate HushAshley HoltHomeless CopScorpion DaggerBlotter Media, McBessJon NoorlanderThe Stitch GawdREOLucas LevitanAntonia Bonello, Patagraph

Editor: Grant Lewis // Hecho Studios

Producers: Leah Karabenick & Molly McFarland

Partnerships and Legal: Noah Winter

Music: Walker Music

Made [remotely] @ 72andSunny LA