Pabst Blue Ribbon needed help launching a line of new products, from hard coffee to seltzer. 
So we brought their classic jingle into the 21st century with the help of a bunch of internet creators.

It wouldn’t be a campaign without some Instagram ads and web banners.




Here’s some other fun stuff we made.



Featured in Forbes, Muse by Clio, Adweek, and Campaign Live.

Art Director: Colleen Horne

Executive Creative Director: Erwin Federizo

Internet Creators: Artists: Fattie McBaddie, Travis Ragsdale, Kate HushAshley HoltHomeless CopScorpion DaggerBlotter Media, McBessJon NoorlanderThe Stitch GawdREOLucas LevitanAntonia Bonello, Patagraph

Editor: Grant Lewis // Hecho Studios

Producers: Leah Karabenick & Molly McFarland

Partnerships and Legal: Noah Winter

Music: Walker Music

Made [remotely] @ 72andSunny LA