Pabst wanted to launch a brand new lineup of products, from hard coffee to seltzer.
So we re-imagined Pabst’s classic beer jingle from the 50’s for 2020 and tapped 15 internet artists to bring it to life visually.

GRABST yourself an ice cold PABST!

It wouldn’t be a campaign without some Instagram ads and web banners.




Here’s some other fun stuff we made.



Featured in Forbes, Muse by Clio, Adweek, and Campaign Live.

Art director: Colleen Horne

Creative director: Erwin Federizo

Internet Creators: Artists: Fattie McBaddie, Travis Ragsdale, Kate HushAshley HoltHomeless CopScorpion DaggerBlotter Media, McBessJon NoorlanderThe Stitch GawdREOLucas LevitanAntonia Bonello, Patagraph

Editor: Grant Lewis // Hecho Studios

Producers: Leah Karabenick & Molly McFarland

Partnerships and Legal: Noah Winter

Music: Walker Music

Made [remotely] @ 72andSunny LA