We decided to usher their classic jingle into the 21st century with the help of 15 internet creators, from stop motion animators to cross-stitch artists.
It wouldn’t be a campaign without some web banners. We promoted Pabst’s new products across every corner of the internet!
“Grabst a Pabst” eventually made its way into the real world.
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Featured in Forbes, Muse by Clio, Adweek, and Campaign Live.
Art Director: Colleen Horne
ECD: Erwin Federizo
Internet Creators: Artists: Fattie McBaddie, Travis Ragsdale, Kate Hush, Ashley Holt, Homeless Cop, Scorpion Dagger, Blotter Media, McBess, Jon Noorlander, The Stitch Gawd, REO, Lucas Levitan, Antonia Bonello, Patagraph
Producers: Leah Karabenick & Molly McFarland
Editor: Grant Lewis // Hecho Studios
Music: Walker Music
Made [remotely] @ 72andSunny LA