So we ushered Pabst’s classic jingle into the 21st century, giving the lyrics a rewrite and tapping a fleet of internet creators to bring them to life visually.
It wouldn’t be a campaign without some Instagram ads and web banners.
Here’s some other fun stuff we made.
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Featured in Forbes, Muse by Clio, Adweek, and Campaign Live.
Art Director: Colleen Horne
Executive Creative Director: Erwin Federizo
Internet Creators: Artists: Fattie McBaddie, Travis Ragsdale, Kate Hush, Ashley Holt, Homeless Cop, Scorpion Dagger, Blotter Media, McBess, Jon Noorlander, The Stitch Gawd, REO, Lucas Levitan, Antonia Bonello, Patagraph
Editor: Grant Lewis // Hecho Studios
Producers: Leah Karabenick & Molly McFarland
Partnerships and Legal: Noah Winter
Music: Walker Music
Made [remotely] @ 72andSunny LA