Pabst Blue Ribbon needed help launching a line of new products, from hard coffee to seltzer. 
We decided to usher their classic jingle into the 21st century with the help of 15 internet creators, hand-picked by moi. 

















It wouldn’t be a campaign without some web banners. We promoted Pabst’s new products across every corner of the internet!

            

            

            


“Grabst a Pabst” eventually made its way into the real world.



     
           
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Featured in Forbes, Muse by Clio, Adweek, and Campaign Live.

Art Director: Colleen Horne

ECD: Erwin Federizo

Internet Creators: Artists: Fattie McBaddie, Travis Ragsdale, Kate HushAshley HoltHomeless CopScorpion DaggerBlotter Media, McBessJon NoorlanderThe Stitch GawdREOLucas LevitanAntonia Bonello, Patagraph

Producers: Leah Karabenick & Molly McFarland

Editor: Grant Lewis // Hecho Studios

Music: Walker Music

Made [remotely] @ 72andSunny LA