In 2019, it felt like the ad industry hit peak brand activism.
So my partner Colleen and I invited a card game about it.

This is: “Cannes U Not?”, the game of ridiculous brand activism!
AKA a card game that pokes fun at the [often] self-serving nature of advertising “for good.”





The rules of the game? Draw a social issue card from one deck. Draw a brand from the other.  Then come up with an on the fly case study for how said brand can solve said social issue.

"How can Olive Garden solve Childhood Obesity? Introducing: Limited Breadsticks."




We partnered with a game manufacturer to produce 500 copies of the game, launched a website, and sold out in three days.

      




Rumor has it, there might be a 2.0 in the works...



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Featured in Agency Spy, Adweek, Little Black Book, SF Egotist, and Marketing Dive.

Art director: Colleen Horne

Editor: Whitney James

Game manufacturer: Shuffled Ink

Funding and support from MUH-TAY-ZIK / HOF-FER