There was nothing to do but invent a card game about it.
This is: “Cannes U Not?”, the card game my partner Colleen and I created to poke fun at advertising “for good.”
The rules of the game? Draw a social issue card from one deck. Draw a brand card from the other. Then come up with an on-the-fly case study for how said brand can solve said social issue. Everyone votes on the best pitch, and the first to win three pitches - wins the game.
"How can Olive Garden solve Childhood Obesity? Introducing: Limited Breadsticks."
We partnered with a game manufacturer to produce 500 copies of the game, launched a website, and sold out in three days.
Rumor has it, there might be a 2.0 in the works...
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Featured in Agency Spy, Adweek, Little Black Book, SF Egotist, and Marketing Dive.
Art Director: Colleen Horne
Editor: Whitney James
Game Manufacturer: Shuffled Ink
Funding and support from MUH-TAY-ZIK / HOF-FER