So we made a card game about it.
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“Cannes U Not?” was created to draw attention to the often performative nature of purpose-driven advertising. Simply flip over a issue. Choose a brand to solve it. And pitch like your career depends on it!
"How can Olive Garden solve Childhood Obesity? Introducing: Limited Breadsticks."
Here's the promotional video.
Just look at all the possible combinations. HOW CAN LA QUINTA INN SOLVE BEE EXTINCTION!? INTRODUCING... (that part is up to you.)
Some photos of the game. We made 300 copies, launched a website, and sold out in three days.
Rumor has it, there might be a 2.0 in the works...
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Featured in Agency Spy, Adweek, Little Black Book, SF Egotist, and Marketing Dive.
Art director: Colleen Horne
Game manufacturer: Shuffled Ink
Funding and support from MUH-TAY-ZIK / HOF-FER