In 2019, it felt like the ad industry had hit peak brand activism.
So my partner Colleen and I invented a card game about it.

This is: “Cannes U Not?”, a card game that pokes fun at the [often] self-serving nature of advertising “for good.”




The rules of the game? Draw a social issue card from one deck. Draw a brand card from the other.  Then come up with an on-the-fly case study for how said brand can solve said social issue.

"How can Olive Garden solve Childhood Obesity? Introducing: Limited Breadsticks."




Here are some pages from the official rule book.



We partnered with a game manufacturer to produce 500 copies of the game, launched a website, and sold out in three days.

             




Rumor has it, there might be a 2.0 in the works...



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Featured in Agency Spy, Adweek, Little Black Book, SF Egotist, and Marketing Dive.

Art director: Colleen Horne

Editor: Whitney James

Game manufacturer: Shuffled Ink

Funding and support from MUH-TAY-ZIK / HOF-FER